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The 5-Step Formula to Inbound Marketing
[INFOGRAPHIC BELOW!] Understanding Outbound Marketing Old school marketing also called “outbound marketing”, can be costly and ineffective. These marketing channels such as direct mailers, television,...
View ArticleMarketing Tactics: Make 2021 Your Best Year Yet
The beginning of each year is usually the time for resolutions, both personal and professional. This year is starting out, unlike any other year we’ve encountered before. We are still in the midst of a...
View ArticleWhy You Need a Comprehensive Digital Marketing Strategy
It’s likely your business has a website. You might even be dabbling in blogging or social media. But you’re not getting the best bang for your buck unless you’ve got a comprehensive digital marketing...
View ArticleMarketing, an expense, or an investment for your business?
When you hear the words “marketing budget,” do you find yourself in the fetal position and immediately imagine your bank account running dry? Yep, I’ve heard it many times. And if I’m being honest, as...
View Article5 Reasons to Repost Old Blogs
In business, there’s always pressure to be new and innovative. It’s easy to let this extend to every aspect of your business. But when it comes to marketing, sometimes it’s more effective to correct...
View Article5 Top Tips to Reduce Your Website’s Bounce Rate
What is a Bounce Rate Anyway? Simply put, a bounce rate is the percentage of visits in which a user views one page of your website and then leaves. The fewer pages of your site they see, the less...
View ArticleStop Shooting in the Dark: Why Market Research is the Sherlock Holmes of...
Market research is an essential tool for businesses of all sizes. It helps companies to understand their customers, competition, and industry trends and to identify growth opportunities. What is market...
View ArticleListen up! Why Customer Feedback is Key to Business Success
As a business owner, it’s easy to get caught up in the day-to-day operations of running your company. But amid all the hustle and bustle, it’s essential to recognize one critical aspect of your...
View ArticleStarbucks is Grinding More Than Just Coffee Beans
Starbucks, the renowned global coffee giant, has not only mastered the art of brewing exceptional coffee but has also built an iconic brand that resonates with millions of customers worldwide. Behind...
View ArticleBrand Audit: Strengthen Your Brand and Enhance Your Market Presence
Your brand is more than just your logo, products, or marketing campaigns. It’s the total of people’s experiences and perceptions of your business. And over time, those experiences and perceptions can...
View ArticleFrom Clicks to Conversions: Maximizing Results with Digital Ad Platforms
In today’s highly competitive digital landscape, businesses must utilize effective advertising strategies to reach their target audience. Digital ad platforms have emerged as essential tools for...
View ArticleA Beginner’s Guide to Podcasting and Dominating the Airwaves
Podcasting has emerged as a powerful medium for individuals and businesses to connect with their target audience. If you’re looking to start your podcast from scratch, this blog post is here to guide...
View ArticleHow to Benchmark Yourself Against Your Competitors
In today’s fiercely competitive business landscape, staying ahead of your competitors is crucial for your company’s long-term success and growth. As a branding and marketing agency, we understand the...
View ArticleTop 5 Recommended Marketing Tools for New Businesses
Starting a new business can be an exciting but challenging endeavor. One of the crucial aspects of establishing a successful venture is implementing effective marketing strategies. Having the right...
View ArticleBeyond Binge-Watching: Unleashing Cutting-Edge Marketing Strategies for...
The rise of streaming services has revolutionized the way we consume entertainment. With the likes of Netflix, Hulu, Paramount, Peacock, and Amazon Prime dominating the industry, it’s fascinating to...
View ArticleContent Creation or Content Catastrophe?
For many content creators, writer’s block is inevitable. It can be frustrating and seem like a never-ending obstacle that hinders creativity and, most importantly, productivity. Whether you are a...
View ArticlePowerful Persuaders: Unraveling the Impact of Brand Influencers
It’s no secrete that social media has become an integrated part of our lives, and with it, a new phenomenon has emerged: influencers. Influencers have the power to sway consumer behavior and have...
View ArticlePERSONAlize Your Ideal Client
With numerous brands and products to choose from, consumer preferences and behaviors change faster than ever. Generic messaging won’t always grab the attention of your target audience, so it’s crucial...
View ArticleStrong Sales Today Do Not Guarantee Success Tomorrow (but marketing does)
We’ve encountered various obstacles over our 10 years in business, one of them being convincing people they should invest in marketing even when sales are strong. It’s not uncommon for companies to...
View ArticleThe Evolution of Inbound Marketing – What’s Changed and What’s Next
Inbound marketing has come a long way since its inception, and the landscape today looks drastically different from its early days. Boldthink was an early adopter of inbound marketing, getting our...
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