Brand Awareness: The Backbone of Your Company’s Success
Establishing a strong brand presence is an essential aspect of business success. Brand awareness goes beyond just recognition; it’s the foundation for successful marketing and customer loyalty. The...
View ArticleHow to Start Your First Inbound Marketing Campaign
Inbound marketing has become a pivotal strategy for businesses to attract, engage, and delight their target audience. If you’re new to inbound marketing, welcome! Launching your first campaign might...
View ArticleBiggest Marketing Mistakes That You Can Make
Marketing is the lifeline of any business. It’s being able to communicate your brand’s identity and message to the world. But of course, it comes with challenges, and many companies can make these...
View ArticleAwareness Through Advertisement
Digital advertisements are a great way to get your brand in front of people who might not know you exist. Google Ads stand out as a powerful tool to reach potential customers. The journey may seem...
View ArticleStand Out or Step Back
In the bustling marketplace where businesses battle for attention, having a Unique Selling Point (USP) is the key to standing out amidst the competition. Your USP is the distinct factor that sets your...
View ArticleResearching for Results
Staying ahead of the competition requires more than just a great product or service. Companies need to understand their target market, customer preferences, and industry trends. This is where market...
View ArticleWhat Are Your Goals?
A new year means setting new goals and seeking new opportunities! While setting lofty goals is admirable, we want to make sure these are achievable and relevant to your business. Your goals for...
View ArticleWhat’s in Your News(letter)
With most of the world being accessible with just a click of the mouse, digital newsletters can be a great brand awareness tool for your company. So, we’re here to answer some common questions we get...
View ArticleAre You Seeing This or Hearing This?
As more brands enter the market and everyone bombards you with their services or products, you have to wonder, what’s the best way for your audience to absorb your content? Two powerful methods have...
View ArticleTargeting the Right Audience
Marketing to the right audience is what will turn impressions into signed contracts. With the competitive market, promoting your business to everyone won’t necessarily grow your revenue. Instead,...
View ArticleUnlocking Success with SEO Audits: Why They’re Essential for Your Business
In the ever-evolving digital marketplace, maintaining a robust online presence is critical for the success and growth of your business. At the core of this presence is Search Engine Optimization (SEO),...
View ArticleFind Your Brand Voice: What It Means and Why It Matters
As a business, you strive to stand out and resonate with your audience in a unique and compelling way. How do you achieve this? Through your brand voice. Your brand voice is more than just the words...
View ArticleWhat is Content Marketing and How to Develop A Content Strategy
In a crowded marketplace, where attention is the ultimate prize, content marketing has emerged as a powerful tool for businesses to engage with their audience, build brand awareness, and drive...
View ArticleBrand Strategy vs. Marketing Strategy: What Are They and What Are the...
At Boldthink, we create two fundamental strategies for clients (and ourselves, of course): brand strategies and marketing strategies. While they sound similar, they represent specific aspects of a...
View ArticleHow To Build an Effective Multichannel Marketing Strategy
From social media platforms and email campaigns to traditional advertising and mobile apps, today’s consumer is more connected than ever before. Therefore, businesses must adapt their marketing...
View ArticlePartners In Crime: How Sales and Marketing Work Together
Marketing and sales are usually seen as two separate roles in business. However, they’re more like two sides of the same coin, both essential to the success of any organization. Marketing and sales are...
View ArticleWho are you marketing to, B2B or B2C?
Marketing is a broad field with various strategies and approaches. Two primary audiences in this industry are Business-to-Business (B2B) and Business-to-Consumer (B2C). While these two groups share...
View ArticleHow to Improve Your SEO for Higher Rankings
Do you want to elevate your online presence? Optimizing your SEO is the key! How do you do that? Let’s look at solutions together so your online presence is visible to as many potential customers as...
View ArticleLooking to Hire a Marketing Agency? Here’s the 411.
So, you’ve got an innovative product, a customized service, or maybe just a unique idea you’re ready to share with the world. But as you start to navigate the maze of reaching your audience, the...
View ArticleUnderstanding a Buyer’s Journey vs. a Customer’s Journey
Navigating the journey of a customer’s behavior can be like exploring a new city: it’s full of twists, turns, and sometimes unexpected detours. Understanding this path is essential for businesses to...
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