The Power of Customer Testimonials
When it comes to marketing your brand, one of the most important measures of success is the ability to improve your brand’s reputation and build trust amongst your audience. The more brand trust you’re...
View ArticleWhat is a competitive analysis?
With 2019 right around the corner, companies everywhere are evaluating their marketing and strategic planning strategies for the upcoming year, which usually involves producing a marketing plan for...
View ArticleCelebrity Endorsements Are Out. Peer Influencers Are In.
You have a great product to offer your potential clients and customers. You know they’ll fall in love with your product, but you have a dilemma. How do you broadcast your products and services to tons...
View ArticleFour Key Components of a Viral Video
What should your business be spending marketing dollars on in 2019? Hands down, it’s viral videos! A viral video is “any clip of animation or film that is spread rapidly through online sharing.” More...
View ArticleThe Power of Connecting Your Blog, Newsletter & Social Media
Navigating through an evolving digital marketing environment can be challenging. With new tools and platforms constantly breaching the surface, it’s hard to keep up and determine what to jump in on. In...
View ArticleWhat Kind Of Online Business Should You Start?
There’s no doubt that the ability to start your own business with a few clicks has torn down many of the barriers to entrepreneurship. Anyone can quickly start their own online business these days...
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How to Implement Inbound Marketing for Your Business
For those of us who live and breathe marketing every day we are all too familiar with the intricacies involved in formulating comprehensive inbound marketing strategies. We know that in order to be...
View ArticleEthos, Pathos & Logos: Why Emotional Marketing is King
Here’s a little secret that is actually well known in the world of branding. The single most effective catalyst to influencing consumers to purchase is most often tied up in one surprisingly simple...
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Inbound Marketing vs. Outbound Marketing: What’s The Difference?
If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers....
View ArticleCan Your Business Compete with E-Commerce Giants? You Have a Better Shot Than...
When shoppers want to buy something online, 44% of them check Amazon first, and 10% visit the websites of major retailers like Walmart or Target. Comparatively, only 6% of shoppers make a brand’s...
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The 5-Step Formula to Inbound Marketing
[INFOGRAPHIC BELOW!] Understanding Outbound Marketing Old school marketing, also called “outbound marketing”, can be costly and ineffective. These marketing channels such as direct mailers, television,...
View ArticleMake the Most of Your Small Business Marketing Budget
3 Questions to Ask While Making Your Small Business Marketing Budget First quarter has flown by this year. Did you make the most of it? Many companies evaluate their budget on an annual or quarterly...
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Gen Z Marketing: What You Need to Know
Did you hear? Millenials are old news. Well, they’re now 25 to 37, which means that a new generation is now entering the workforce and rapidly increasing their buying power: Gen Z. Though these two...
View ArticleMake Your Sustainable Brand Messaging A Force of Nature
Eco-conscious positioning is growing in every sector as it becomes one of the key indicators for repeat consumer purchasing patterns. I know it is a consideration I make with all of my purchases! But...
View ArticlePuffery in Marketing: Leverage on Attention or False Advertising?
Puffery is both a legal and advertising term that means largely how it sounds: the act of using positive language to puff up a product or service to increase attention. And puffery can be quite...
View ArticleThe Pros and Cons of Engaging SMS Marketing
What is SMS Marketing? Simply put, an SMS marketing strategy communicates your marketing notifications directly to clients and consumers via text message. This can include special promotions or offers...
View ArticleThe COVID-19 Marketing Funnel is Changing Consumption Habits Long-Term
It’s nearly September. You would think that by now we would be used to it, but somehow this year keeps throwing getting stranger. Though we had all hoped the COVID-induced hysteria would be a short...
View ArticleRecession-Proof Marketing Strategies
Are you ready for the long haul? It’s easy to turn marketing dollars into sales when there’s more money to spread around and room for mistakes. But what happens when that changes? Have you built a...
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Inbound Marketing vs. Outbound Marketing: What’s The Difference?
If you run a business, then you know how important marketing is in spreading the word about your company’s products and services. If you don’t market your company, then you won’t get any customers....
View ArticleCan Your Business Compete with E-Commerce Giants?
When shoppers want to buy something online, 44% of them check Amazon first, and 10% visit the websites of major retailers like Walmart or Target. Comparatively, only 6% of shoppers make a brand’s...
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